Life's A Bet. Better Your Chances!

Shanta Segabon is a senior CRM and player engagement specialist with more than 16 years of experience in the iGaming sector. She started her career at Betway and thereafter moved abroad to widen her global spectrum of iGaming CRM knowledge. She held senior roles at leading operators in the US, Europe, Africa, and LATAM, including Bovada, Bets10 (Betsson Group), and GoWild. Her expertise spans player lifecycle management, loyalty programmes, bonus optimisation, and churn reduction. She has successfully led multi-market CRM operations, implemented customer segmentation strategies, and developed high-performing teams across both online and land-based operations. Shanta is known for delivering measurable commercial impact through data-driven retention strategies and operational execution, and brings a strong background in CRM platforms such as Optimove, Salesforce, and Solitics. Get to know Shanta even more!

Emily Asava is an award-winning business development leader with over a decade of experience driving growth across retail and iGaming. She began her career transforming a struggling retail business into a profitable, e-commerce-enabled venture before moving into iGaming, where she has built a strong track record in sales, partnerships, and B2B growth.

Her journey spans key roles at Millionaires Gaming Group, TVBET/Betcore, and now as Regional Business Development Manager at SA Gaming, where she leads expansion and partnerships across Africa. Recognized with the Spirit of Africa Award and nominated for the Patricia Becker Pay It Forward Award by Global Gaming Women, Emily is widely respected for her resilience and results.

At Houzzedgecourses, she delivers “B2B Business Development in iGaming: From Partnerships to Profitability,” equipping professionals with the strategies to create lasting partnerships, unlock new revenue, and scale successfully in competitive markets.